Branding. The aim of all branding is to create a name and image for a product within a consumers' mind. Whether you're one of the world's largest conglomerates or a small local business - you need to invest time in branding. While branding can be tough, it can also reap great rewards! Branding covers everything from knowing your audience to recognising that.
So to help you, we've pulled together the most useful resources on the web to create "The Complete Guide to Product Branding".
Content Navigation
Know Your Audience
Promoting Your Brand
Find The Perfect Colour
Messaging
Logo Design
Point of Sale and Packaging
Measuring Brand Awareness
Know Your Audience
Good branding always starts with knowing your target audience. If you don't know who your target is, then how can you tailor your branding towards attracting them? You need to know everything about your target audience: What are their shopping habits? How do they buy? What attracts them to products? Once you know all this, your branding becomes that much easier!
Check out these awesome resources below for tips and advice on how you can go about identifying your target audience. ​
5 Critical Tips for Identifying Your Target Audience
How to Define Your Target Audience
Six Steps to Defining Your Target Audience
10 Questions to Ask Before Determining Your Target Audience
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Promoting Your Brand
If consumers can't spot and recognise your business based on imagery, style and content then you have no brand awareness. Without even a little brand awareness your branding is pointless because no one is going to see it. Simple things like packaging, logos and layout should all trigger these associations in a consumers mind.
We found some more of the best resources for you to check out and help with promoting your brand.​
10 Tips for Branding Success
5 Branding Tips to Supercharge Sales
22 Marketing Tactics for Limited Budgets
10 Company and Product Branding Tips from Microsoft
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Find The Perfect Colour
Colour is often an easily overlooked part of any branding strategy. You may not know but colour and shape actually use psychology to attract consumers. They play a large role in how people view your brand and product and often alters decisions and the way people think. Whether it's your product colour or packaging colour, you'll find it makes a huge difference if you get it right.
We've collated some of the best resources we could find to help you understand the impact of colour.​
The Power of Colour in Branding
The Psychology of Colour in Marketing and Branding
21 Outstanding Uses of Colour in Branding
Colour Design and Psychology for Branding
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Messaging
All major brands have a slogan or catchy message that you automatically associate with their brand - Kellogg's have Tony the Tiger's "They're Great", Nike have "Just Do It" and you have... Nothing? How will people make the association between your products, packaging or advertisements if they don't have a simple yet precise message?
We found some of the best slogans, taglines and messages any company has used, as well as a few resources to help you craft your own message.
Advertising Slogan Hall of Fame
5 Tips on How to Write a Killer Slogan
How to Perfect Your Brand Message
Elements of a Successful Brand: Messaging
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Logo Design
The most common association any brand has is it's logo. It'll become the face of your branding strategy without you even realising. so having the perfect logo is always important. Ensure it's memorable and isn't easily forgotten, this ensures that your logo won't be forgotten and will forever be associated with your brand.
We've rounded up the best resources we could find to help you perfect your logo design, with everything from shape to colour and meaning.
7 Killer Tips for Logo Design
Branding, Identity and Logo Design Explained
The Shape of a Logo Has a Powerful Impact on Consumers
The 50 Most Iconic Brand Logos of All Time
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Point of Sale Display and Packaging
If someone notices your product, they'll usually go one of two places to find it - Online or in store. No matter where they go, they'll be expecting to see your product on display in all it's glory. So, a great point of sale display can go along way. It not only attracts more consumers but helps them identify your brand while in store and online.
​We've rounded up some of the best examples we could find of great PoS displays and packaging for you to raw inspiration from. As well as the best resources to get your packaging up there with the best.
6 Rules for Great Packaging Design
10 Point of Sale Display Design Tips
5 Essential Packaging Design Tips for Smaller Businesses
20 of the Best Packaging Designs Ever
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Measuring Your Brand Awareness
So you've run your branding campaign. but how can you keep track of whether it was all a success or if you were pulling your hair out for no reason.
Here we've pulled together all the best tips and tricks we could find to help you measure your brand awareness and make sure you aren't just wasting your time.​
4 Mistakes People Make When Measuring brand Awareness
Brand Awareness Metrics
How to Measure and Optimise Brand Awareness
Are You Measuring Brand Awareness Right?