Posted: September 01, 2017
e-Commerce and brick-and-mortar stores are constantly fighting for consumers' attention. While most sales are still taking place in stores (Around 94% of all sales). e-Commerce is expected to increase annually by 17% reaching at total of around $414 billion by 2018. With basically all businesses going online, it's hard for small businesses to compete against giants like Amazon and eBay.
So, we asked some of the biggest names in the e-commerce industry: "What tip would you give to small e-commerce business owners in order to remain competitive?" and here's how they responded.
"What tip would you give to small e-commerce business owners in order to remain competitive?"
If you have any unwanted items lying around the house or crammed in your attic, you might be surprised to find out they can be resold on eBay and turned into a handsome profit. eBay’s reputation precedes it – the e-commerce mammoth has more than two decades of experience in the field, enabling people from over 30 countries to sell and buy goods online. If you’ve been toying with the idea of selling things you already own or thrifted items on eBay, you must read this ultimate beginner’s guide to selling on eBay before making your first listing.
Amazon is the largest e-commerce store in the world and doesn't look to be stopped any time soon. Almost every major manufacturer sells on Amazon and with good reason. Amazon sees around 184 million average monthly users on their site. Meaning your products are already reaching hundreds of millions of people more than they ever would be. If you want to be successful in the world of e-commerce then Amazon is the way to go.
Amazon started out as an online bookseller in 1994, and has slowly grown to become the world's largest online marketplace, selling everything from electronics to garden equipment
Branding. The aim of all branding is to create a name and image for a product within a consumers' mind. Whether you're one of the world's largest conglomerates or a small local business - you need to invest time in branding. While branding can be tough, it can also reap great rewards! Branding covers everything from knowing your audience to recognising that.
So to help you, we've pulled together the most useful resources on the web to create "The Complete Guide to Product Branding".
Know Your Audience
Promoting Your Brand
Find The Perfect Colour
Point of Sale and Packaging
Measuring Brand Awareness