Branding. The aim of all branding is to create a name and image for a product within a consumers' mind. Whether you're one of the world's largest conglomerates or a small local business - you need to invest time in branding. While branding can be tough, it can also reap great rewards! Branding covers everything from knowing your audience to recognising that.

So to help you, we've pulled together the most useful resources on the web to create "The Complete Guide to Product Branding".

Content Navigation

Know Your Audience

Promoting Your Brand

Find The Perfect Colour

Messaging

Logo Design

Point of Sale and Packaging

Measuring Brand Awareness