Packaging is a huge part of any product. Packaging ultimately serves two main jobs – it’s first job is to effectively market the product being sold and it’s second is to efficiently contain the product inside. The first impression of any product on a consumer is the packaging, they’re likely to base their expectation of the product on the appearance of the packaging, so getting it right is a must! We’d love to be able to say that consumer’s make their purchases based on the quality of a product, but we’d be lying, packaging design is seen to play a huge role in their decision. So we created “The Science Behind Superb Packaging” infographic to show you just how influential your packaging can be!
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